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WEEKLY YOOGLI

Gallery

Famous Toastery x NASCAR McDowell

Famous Toastery, the growing brunch restaurant chain with $70 million in annual sales, signed a personal services agreement with NASCAR driver Michael McDowell. Both entities resonate with underdog personas. They have been growing but haven’t reached the top yet. Financial terms are important, but a clear connection between parties should be considered. I think that is the core of a win-win partnership.

Toronto PWHL teams sells out season tickets

The inaugural PWHL (Professional Women Hockey League) is about to begin in less than one month. As per the rapid growth of the business of women’s sports, expectations for the first PWHL season have been arising. The Toronto PWHL team announced that their season ticket memberships were sold out. Six cities - Toronto, Ottawa, Montreal, New York, Boston, and Minnesota - will be the first to host PWHL teams.

NBA invests in micro-betting company nVenue

The NBA invested in micro-betting platform nVenue, which is also a graduate of the NBA Launchpad program. The Knicks have been providing Predictive Picks on their mobile application. Fans are given 100 points to play micro-betting, and the winner receives a $100 merchandise store coupon. I have played it several times. I agree that it could be a new way for fans to interact with the game. But at the same time, I felt a little distracted answering all those pop-up questions. I was watching the game, but not watching the game. I thought it would work better for slower-paced sports such as baseball or golf, where fans have enough time to make logical guesses.

Pelicans’ IST sweepstakes pumping up attendance

The New Orleans Pelicans unveiled In-Season Tournament sweepstakes promotion, “We Win, You Win.” If the Pelicans win the tournament, 100 fans who attend at least one of their In-Season Tournament home games would receive $10,000 each. This promotion not only increases ticket and merchandise sales but also educates fans about the inaugural In-Season Tournament.

Draft Beer: Let it pour

DraftServ, the service provider of the self-pouring beer wall operating system, brought self-pouring draft beer to checkout-free stores Zippin at Gillette Stadium in Massachusetts and Capital One Arena in D.C. This could reduce can and bottle waste. It could also beer cool all the time, compared to the time when fans constantly grabbed drinks out of fridges. As a person who always throws away left-over drinks after the game, my favorite part is that fans can pour beer as much as they want. The current service is built with Zippin’s open API, but DraftServ is discussing a potential integration with other checkout-free stores such as AiFi or Amazon Just Walk Out.

YOOGLI 003. We win, You win!

[Source. SoraNews24]

YOOGLI 002. ONE PIECE took over SoFi

Black Friday Football (feat. Amazon, NFL)

Amazon and NFL called “Black Friday Football” an America’s new culture. While I had never previously watched an entire NFL game, the prospect of this unique amalgamation intrigued me. Seated in front of the TV at 1:20 pm, I took note of all the advertisements until the end of the game at 6:04 pm. Check out the full Ads list of Black Friday Football and some key observations HERE.

WhatsApp x Mercedes F1 Team

The Mercedes Formula 1 team became the first sports partner of the Meta-owned messenger app WhatsApp. Its broadcast feature brings fans closer with behind-the-scenes experiences and in-race updates. Leagues and professional sports teams have been actively using the Instagram channel feature for more direct communication with fans. Integrating a Messenger application in fan communication looks like a more aggressive attempt and will be interesting to watch.

YMCA Atlanta x Hawks Jersey Patch Partnership

My favorite jersey patch partnership! The Atlanta Hawks partnered with the YMCA of Metro Atlanta for jersey sponsorship. ‘Y’ logo is featured on all Hawks uniforms, G-League Skyhawks uniforms, and the physical uniforms of NBA2K League Hawks Talcon GC players. GM of the Hawks and a few of their players are YMCA alums. This is a value-driven partnership that will empower the impact of youth sports. Also, it is a meaningful investment for future Hawks fans.

Follow-up (30, Nov. 2023)

I questioned whether this partnership would be financially beneficial for the Hawks. And it seemed like a lot of people had the same question. According to Andrew Saltzman, Hawks EVP and CRO, the deal “provides philanthropic support but definitely comes with cash.”

YOOGLI 001. Interesting Marriage