[Source. Famous Toastery]
Famous Toastery, the growing brunch restaurant chain with $70 million in annual sales, signed a personal services agreement with NASCAR driver Michael McDowell. Both entities resonate with underdog personas. They have been growing but havenāt reached the top yet. Financial terms are important, but a clear connection between parties should be considered. I think that is the core of a win-win partnership.
The inaugural PWHL (Professional Women Hockey League) is about to begin in less than one month. As per the rapid growth of the business of womenās sports, expectations for the first PWHL season have been arising. The Toronto PWHL team announced that their season ticket memberships were sold out. Six cities - Toronto, Ottawa, Montreal, New York, Boston, and Minnesota - will be the first to host PWHL teams.
NBA invests in micro-betting company nVenue
The NBA invested in micro-betting platform nVenue, which is also a graduate of the NBA Launchpad program. The Knicks have been providing Predictive Picks on their mobile application. Fans are given 100 points to play micro-betting, and the winner receives a $100 merchandise store coupon. I have played it several times. I agree that it could be a new way for fans to interact with the game. But at the same time, I felt a little distracted answering all those pop-up questions. I was watching the game, but not watching the game. I thought it would work better for slower-paced sports such as baseball or golf, where fans have enough time to make logical guesses.
The New Orleans Pelicans unveiled In-Season Tournament sweepstakes promotion, āWe Win, You Win.ā If the Pelicans win the tournament, 100 fans who attend at least one of their In-Season Tournament home games would receive $10,000 each. This promotion not only increases ticket and merchandise sales but also educates fans about the inaugural In-Season Tournament.
DraftServ, the service provider of the self-pouring beer wall operating system, brought self-pouring draft beer to checkout-free stores Zippin at Gillette Stadium in Massachusetts and Capital One Arena in D.C. This could reduce can and bottle waste. It could also beer cool all the time, compared to the time when fans constantly grabbed drinks out of fridges. As a person who always throws away left-over drinks after the game, my favorite part is that fans can pour beer as much as they want. The current service is built with Zippinās open API, but DraftServ is discussing a potential integration with other checkout-free stores such as AiFi or Amazon Just Walk Out.
[Source. DraftServ / Sports Business Journal]
